Roadblock

Communicate with audiences through digital Out of Home like never before

Disrupt the loop like never before

Roadblock is our exciting proposition that enables you to put your brand message front and centre, with an unmissable Digital Out of Home takeover. For an hour at a time, your brand takes 100% share of voice across our national digital roadside network, disrupting the loop and commanding attention across a pool of up to 4,000 screens.

Roadblock campaigns are designed for the moments that matter. Whether you're looking to go big with a brand announcement, or launch a new product, Roadblock ensures your message is seen at scale. You can also align your campaign to own cultural, retail and sporting occasions to really make some noise.

Outdoor digital billboard in a city street showing a Netflix advertisement for the movie 'Frantic Friday' featuring two men facing each other in a dramatic pose.

Roadblock in action

Busy city street at night with illuminated billboards and wet pavement reflecting colorful lights.

Moments Calendar 2026

In Out of Home, timing is everything. Our 2026 Moments Calendar maps out the key dates to help you plan when audiences are out shopping, commuting and socialising across the UK.

Click through the calendar below to see exactly which moments you can align your Roadblock booking with, so your brand shows up when audiences are most primed to act.

Roadblock Showcase

Read through our collection of case studies for inspiration on how brands have activated their Roadblock campaigns

Show up at scale

Our digital OOH network allows you to reach vehicular and pedestrian audiences across the UK from Aberdeen to Plymouth. Find out more about the formats that can form a part of your Roadblock campaign.

Nighttime urban street scene with a person walking past a brightly lit bus stop advertising display and a red double-decker bus in the background.

The UK's largest DOOH network. Reach audiences where they shop, live and work.

Outdoor billboard on side of building showing food and drink advertisement with a person walking on wet street lined with parked cars.

Our portfolio of highly visible roadside digital 48-sheets, allowing you to reach pedestrian and vehicular audiences at scale.

Nighttime road with vehicle light streaks and an electronic traffic sign displaying a red alert message.

Our portfolio of super-premium large format digital roadside screens positioned on the most prominent arterial roads.

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Ready to own your moment?

Fill in the form and a member of our team will be in touch to explore how a Roadblock can amplify your brand and deliver real impact.